
Speaking
Talks at the most important SEO and online marketing conferences
Since 2011, I have been sharing my knowledge about SEO, artificial intelligence, and online marketing on international conference stages. From SMX Munich to SEOkomm to events in Poland, the Netherlands, and the UK.


Current talk topics
How does AI actually work?
A technical look under the hood of LLMs – made understandable for marketing and SEO professionals. What really drives ChatGPT, Gemini & Co.?
Optimization for AI systems
Visibility in ChatGPT, Gemini, Perplexity & AI Overviews – practical strategies for the new era of search.
SEO in 2026
Strategies for the new reality of search. What still works? What has fundamentally changed? An honest look at the status quo.
Technical SEO Deep Dive
Architecture for the era of generative answers. Technical optimizations that really make a difference in the modern search landscape.
Speaking inquiry
Would you like to book me for your conference, event, or workshop? I speak in German and English on topics around SEO, AI, and digital marketing.


